Lidl's gross advertising expenditure in Germany in 2023
In 2023, Lidl's total gross advertising expenditure in Germany was around 559 million euros. This was the highest figure since 2018. The most money was allocated to print and TV.
Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros)
Source
In cooperation with
Release date
June 2024
More information
Region
Germany
Survey time period
2018 to 2023
Supplementary notes
¹ OOH / cinema were reported together until 2019.
² Advertising broadcasts have been reported since 2020. The values ​​of previous years are only comparable to a limited extent.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Radio advertising in Germany
Overview
7
- Premium Statistic Net revenue forecast for audiovisual media in Germany 2024
- Premium Statistic Development of net revenue for radio advertising in Germany 1997-2023
- Premium Statistic Daily radio listening time in Germany 1995-2022
- Premium Statistic Public and private radio stations in Germany 1987-2024
- Premium Statistic Gross advertising volume of above the line media in Germany 2024
- Premium Statistic Media market share by type in gross ad revenue in Germany 2024
- Premium Statistic Year-on-year gross advertising expenditure change Germany 2024, by type of media
Reach
6
- Premium Statistic Daily reach of the radio in Germany in 2024
- Premium Statistic Widest radio audience reach in Germany 2024, by socio-demographic group
- Premium Statistic Spotify and laut.fm streaming sessions in Germany 2015 to 2024
- Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2024 Audio II
- Premium Statistic Web radio channels ranked by sessions in Germany Q2 2024
- Premium Statistic Radio consumption in Germany 2019-2023, by frequency
Revenues and investments
5
- Premium Statistic Advertising revenue of the radio market in Germany 2010-2028
- Premium Statistic Radio ads: monthly gross sales in Germany 2021-2024
- Premium Statistic Radio market shares in Germany 2024, by advertising expenditure and volume per second
- Premium Statistic Radio stations with the highest gross advertising revenue in Germany 2024
- Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2023
Brand advertising
8
- Premium Statistic Companies with the highest spending on radio advertising in Germany in 2023
- Premium Statistic Lidl's gross advertising expenditure in Germany in 2023
- Premium Statistic Rewe's gross advertising expenditure in Germany in 2023
- Premium Statistic Penny's gross advertising expenditure in Germany in 2023
- Premium Statistic Amazon's gross advertising expenditure in Germany in 2023
- Premium Statistic Kaufland's gross advertising expenditure in Germany in 2023
- Premium Statistic Aldi's gross advertising expenditure in Germany in 2023
- Premium Statistic Media-Saturn-Holding's gross advertising expenditure in Germany in 2023
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Nielsen. (June 30, 2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros)." Chart. June 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. (2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of Gross Advertising Expenditure of Lidl Services in Germany from 2018 to 2023 (in Thousand Euros)." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen, Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) Statista, https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/ (last visited December 22, 2024)
Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph], Nielsen, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/